Looks Can Be Deceiving, But Experience Doesn’t Lie.

I've worked in real estate long enough to confidently navigate the best estates across Australia, devise copy for celebrity homes and guide the 1% through complex marketing strategies. Almost two decades, to be exact. But you'd never guess it by looking at me, and trust me, that's not always the compliment I'm told it is.

Apparently, I've been blessed (or cursed, depending on the moment) with a 'youthful' appearance. At 36, my friends say I should be grateful for it, but in luxury real estate? It can be a double-edged sword. I still get carded buying a cheeky bottle of rosé, which is great until I realise I don't carry my ID.

However, when discussing design nuances and a client casually asks how I got into copywriting, I can see where it's leading, and it's never a good feeling. It's because, in that moment, they size me up, usually look me up and down and ask for my credentials, worried that their greatest asset isn't being taken seriously. But, luckily, I'm fantastic at reading a room. It's an ADHD superpower.

So, with a comforting smile and a subtle mention of my 18 years in the industry, suddenly, the conversation shifts; the scepticism fades, the shoulders drop and with it comes a renewed sense of trust and ease.

Honestly? I've learned to enjoy that moment. Looking young has become an advantage. It opens the door to deeper conversations, breaks down walls, and gives me the chance to surprise clients in the best way possible. By the time I'm detailing the property's history with precision and insight, the only thing they're left wondering is why they ever doubted me.

“Apparently, I've been blessed (or cursed, depending on the moment) with a 'youthful' appearance. At 36, my friends say I should be grateful for it, but in luxury real estate? It can be a double-edged sword.”

And besides, my career revolves around words, not open-heart surgery. There's no need for serious panic. Instead, my youthfulness has become my secret superpower, disarming clients with humour, empathy, and an approachable warmth they might not always expect in the luxury market. It allows me to connect deeply, understand intuitively, and develop copy that resonates authentically with them and their home.

So, sure. I might look like I've wandered straight out of uni, but rest assured, I've done this before, tens of thousands of times, actually. And the best in the industry know it; that's why when it's luxury, it's always Copy That!