Copy That!
Melbourne’s leading real estate writers for the luxury market.

  • Copy That! Real Estate Writers Pty Ltd are a boutique team of talented copywriters, here to change the game of real estate marketing.

  • We have a nuanced approach to every listing. Every agent and every vendor has varying needs, and we know how to accommodate it all whilst targeting the broadest buyers market possible. When it comes to real estate, we know what sells.

  • We only work with the best. As a boutique agency, we pick and choose the brands and agents that best reflect and share our values. If you think this might be you, get in touch!

The team behind Australia’s most recognisable listings, and most respected property brands.

Generic copy costs you clients. Copy That! exists to change that. Backed by the expertise of seasoned real estate marketer Samii Lund, we write the kind of compelling, conversion-driven content that positions you as the agent buyers and sellers actually call.

ways to work with us

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ways to work with us .

Listing Copy

Professional Bios

Editorial

Meet the Founder.

Samii Lund is a respected veteran of property marketing, the founder of Copy That! Real Estate Writers, and the first to bring the art of real estate copywriting into the social media space.

She's the voice behind some of Australia's most recognised listings, and the strategist behind agents who consistently stand out in a crowded market. Samii created Copy That! to fill a void, allowing copy to perform the way it should - by building brands, not just selling homes.

Compelling copy. Real results. That's the Copy That! difference.

Portfolio

Peerless design reminiscent of a European chateau

A study in grand proportions and European elegance, this bespoke five-bedroom residence reveals breathtaking interiors, a north-facing pool, and a prestigious address where Toorak Road meets the Yarra.

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State of the art design by mckimm

Few homes in Melbourne, or anywhere in Australia, match the architectural daring and assured luxury achieved at mckimm's latest and most ambitious project yet.

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