LEADERS IN
LUXURY
As Australia’s leading property and lifestyle copywriter, writing for over $1 billion in property sales each year for the past six years, Copy That! is firmly at the top of the podium when it comes to writing property content that exceeds expectation.
Photography by Northside StudiosCopy That! Real Estate Writers has rewritten the rulebook on property marketing. Led by founder and creative director Samii Lund, we bring sharp industry insight and a distinct creative edge to every project, because words do sell. In a market flooded with AI clichés and recycled phrases like “a blend of period beauty and contemporary excellence,” we keep it real. Every home, every vendor, every agent - each gets a voice that’s captivating, confident, and unmistakably human.
When your copy speaks the same language as the calibre of your listing, people notice.
WHAT WE DO
– Listing advertisements
– Video & reel scripts
– Custom market updates
– Editorial
– Lifestyle & AirBnb listing advertisements
– Professional bios
WHY US?
No templates. No recycled lines. Just genuine expertise, passion and creativity that make your brand voice stand out for all the right reasons. We’re known for our approach, with clients who trust us and vendors who rave about the results.
Presence matters, whether we’re on site or working remotely. Every home has a story, and every agent has an X-factor waiting to be uncovered. Our job is to find it, refine it and make it impossible to forget. There’s a reason Copy That! is the name behind Australia’s best property campaigns.
